Depending on who you asked, FN Meka was either the next frontier in music or a death knell for human artists. FN Meka amassed millions of followers on TikTok, and as the hype around him grew, music industry executives took notice. In August, Capitol Records announced it had signed the virtual character.
The questions raised by the FN Meka case, then, are not inherently about the ethics of technology in music. Rather, some experts say, technology is just one layer in larger conversations about cultural appropriation, copyright and ownership.
Virtual artists are on the rise
FN Meka’s digital persona — and the extent to which it was readily embraced by an audience — reflects a cultural shift that is well underway.
Lateef Garrett, music manager for the virtual record label Spirit Bomb and an industry veteran, says virtual personas open up new creative opportunities for real-life artists. Virtual characters can allow artists to experiment with new musical styles, reach new audiences, and access new revenue streams without necessarily having to be the face of the music. But he says it’s critical that real-life artists have a stake in developing those characters — something that didn’t appear to be the case for FN Meka.
Kyle the Hooligan, who is Black, said he was the original voice of FN Meka and helped shape his sound. He claimed that he was promised equity in the character but was eventually ghosted, telling VICE that “them cutting me out of it was like they basically used me for the culture.” It wasn’t until after he was cut off from the project, he said, that he learned of certain creative choices that had since been critiqued — he also hadn’t realized FN Meka had been signed to a record deal.
“You can’t side step working with Black artists by creating a Black virtual artist,” Garrett says. “Most importantly, you can not replicate the Black experience or Black culture through virtual artists, unless Black people are involved in creating that character.”
“It’s important that when these virtual artists and AI tech companies are built, the ones making the decisions on character developments and music reflect the community in which they’re trying to reach,” Garrett says. “I think certainly having a diverse staff would solve a lot of the problems that we’re seeing in this situation.”
Virtual characters also create distance between creators and their creation, says Gigi Johnson, who leads the Maremel Institute, a think tank focused on the intersections of creativity and technology. At the height of FN Meka’s popularity, there was little clarity about who exactly was behind the character, consumers and making it easier for confusing developers to evade accountability.
In instances where artificial intelligence is actually generating or watching music, the questions get murkier.
“Who makes the decision about whether this goes out or gets edited?” Johnson says. “Who stands behind this piece of work?”
AI still has significant limitations
FN Meka’s music may not have been generated by AI. But for better or for worse, artists and researchers have already been experimenting with AI to try and push music to new heights.
For these reasons, Nina Eidsheim, a professor of musicology at the UCLA Herb Alpert School of Music, sees AI as yet another tool that musicians will be able to use in creating art — not as a replacement for the artist.
“There are going to be glitches, and there are going to be things that we wouldn’t have imagined,” Eidsheim says. “As much as what the AI technology in itself is creating, what’s interesting is how we as human artists are interpreting it and maybe taking it into our own artmaking — or rejecting it.”
Hip-hop has been wrestling with such questions when it comes to sampling for a long time. But advancements in AI now allow people to go beyond just taking a fragment of another person’s work.
“Is it okay to literally sample someone’s personhood? Are we okay with that, as a society?” Herndon said in the interview with FADER. “And if we’re okay with that, how does that play out within the existing power structures that we already have in society?”
And the more artists are included in the datasets fueling these algorithms, the harder it will become to trace which elements were borrowed from whom, Johnson says.
“If you can’t really take the pie back apart for its ingredients, who should get paid for the whole?” she says.
Tech has long transformed music
Technology has been transforming music, and art more broadly, for generations. And when it comes to AI specifically, other recent endeavors force us to grapple with more profound questions than FN Meka ever did.
The incident also called into question what, precisely, only value art: Is there less in the work if the artist’s only involvement was crafting the prompt that generated the image? When applied to music, does the use of AI diminish the artistic skill once needed to craft songs? Or does it tap into a new skill set and lower the barriers to entry?
While AI systems have come up with close approximations of existing music, and can do so at a scale that surpasses humans, they’re still dependent on real artists to fuel and fine-tune the end result. What is evolving, then, is who gets to be an artist and how artists work.
“Whatever we make, or however we use AI, it’s not going to stand outside any of the things that humans do because we’re involved,” Eidsheim says.